Commercial, theatrical, character, comedic: four different ways a headshot can work, shown side by side with real examples of what each one is built to do.

Lucky Rabbit Self Tapes owner Baker Powell shares self-tape advice, the haircut that changed his bookings, and what great headshots have in common."

A headshot doesn't book the job. It gets you called in. Here's what a headshot is actually supposed to communicate, and why understanding your type is the first step to getting it right.